*, *::before, *::after {
  box-sizing: border-box;
  margin: 0;
  padding: 0;
}

:root {
  --black: #0a0a0a;
  --white: #ffffff;
  --off-white: #f7f6f3;
  --gray-light: #eeede9;
  --gray-mid: #999891;
  --gray-dark: #3a3a38;
  --accent: #E85D00;
  --font-sans: 'DM Sans', sans-serif;
  --font-serif: 'DM Serif Display', serif;
  --max-width: 1080px;
  --nav-height: 64px;
}

html {
  scroll-behavior: smooth;
}

body {
  font-family: var(--font-sans);
  font-size: 16px;
  line-height: 1.7;
  color: var(--black);
  background: var(--white);
  -webkit-font-smoothing: antialiased;
}

a {
  color: inherit;
  text-decoration: none;
}

.container {
  max-width: var(--max-width);
  margin: 0 auto;
  padding: 0 2rem;
}

/* NAV */
nav {
  position: fixed;
  top: 0;
  left: 0;
  right: 0;
  z-index: 100;
  height: var(--nav-height);
  background: rgba(255,255,255,0.92);
  backdrop-filter: blur(8px);
  border-bottom: 0.5px solid var(--gray-light);
}

.nav-inner {
  max-width: var(--max-width);
  margin: 0 auto;
  padding: 0 2rem;
  height: 100%;
  display: flex;
  align-items: center;
  justify-content: space-between;
}

.wordmark {
  font-family: var(--font-sans);
  font-size: 15px;
  font-weight: 500;
  letter-spacing: -0.01em;
  color: var(--black);
}

.nav-links {
  display: flex;
  align-items: center;
  gap: 2rem;
}

.nav-links a {
  font-size: 14px;
  color: var(--gray-dark);
  transition: color 0.2s;
}

.nav-links a:hover {
  color: var(--black);
}

.nav-cta {
  font-size: 13px !important;
  font-weight: 500 !important;
  color: var(--white) !important;
  background: var(--black);
  padding: 8px 18px;
  border-radius: 4px;
  transition: background 0.2s !important;
}

.nav-cta:hover {
  background: var(--accent) !important;
}

/* HERO */
.hero {
  padding: calc(var(--nav-height) + 6rem) 0 6rem;
  background: var(--white);
}

.hero h1 {
  font-family: var(--font-serif);
  font-size: clamp(42px, 6vw, 72px);
  font-weight: 400;
  line-height: 1.1;
  letter-spacing: -0.02em;
  color: var(--black);
  margin-bottom: 1.5rem;
  max-width: 700px;
}

.hero-sub {
  font-size: 18px;
  color: var(--gray-dark);
  line-height: 1.7;
  max-width: 560px;
  margin-bottom: 2.5rem;
  font-weight: 300;
}

.hero-actions {
  display: flex;
  gap: 1rem;
  align-items: center;
}

.btn-primary {
  display: inline-block;
  background: var(--black);
  color: var(--white);
  font-size: 14px;
  font-weight: 500;
  padding: 12px 24px;
  border-radius: 4px;
  transition: background 0.2s;
}

.btn-primary:hover {
  background: var(--accent);
}

.btn-secondary {
  display: inline-block;
  font-size: 14px;
  color: var(--gray-dark);
  border-bottom: 1px solid var(--gray-light);
  padding-bottom: 1px;
  transition: color 0.2s, border-color 0.2s;
}

.btn-secondary:hover {
  color: var(--black);
  border-color: var(--gray-mid);
}

/* INDUSTRIES */
.industries {
  padding: 2rem 0;
  border-top: 0.5px solid var(--gray-light);
  border-bottom: 0.5px solid var(--gray-light);
  background: var(--off-white);
}

.industry-list {
  display: flex;
  gap: 3rem;
  flex-wrap: wrap;
}

.industry-list span {
  font-size: 13px;
  font-weight: 500;
  color: var(--gray-dark);
  letter-spacing: 0.04em;
  text-transform: uppercase;
}

/* WHAT WE DO */
.what-we-do {
  padding: 7rem 0;
  background: var(--white);
}

.lead {
  font-family: var(--font-serif);
  font-size: clamp(22px, 3vw, 30px);
  font-weight: 400;
  line-height: 1.4;
  color: var(--black);
  max-width: 720px;
  margin-bottom: 4rem;
}

.lead em {
  font-style: italic;
  color: var(--accent);
}

.scenarios {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 2px;
  margin-bottom: 4rem;
  border: 0.5px solid var(--gray-light);
}

.scenario {
  padding: 2rem;
  background: var(--white);
  border-right: 0.5px solid var(--gray-light);
}

.scenario:last-child {
  border-right: none;
}

.scenario h3 {
  font-size: 15px;
  font-weight: 500;
  margin-bottom: 0.75rem;
  color: var(--black);
}

.scenario .quote {
  font-family: var(--font-serif);
  font-size: 14px;
  font-style: italic;
  color: var(--gray-mid);
  margin-bottom: 1rem;
  line-height: 1.5;
}

.scenario p:last-child {
  font-size: 14px;
  color: var(--gray-dark);
  line-height: 1.6;
}

/* TESTIMONIAL */
.testimonial {
  padding: 2.5rem;
  border: 0.5px solid var(--gray-light);
  background: var(--off-white);
}

.testimonial blockquote {
  font-family: var(--font-serif);
  font-size: clamp(18px, 2.5vw, 22px);
  font-weight: 400;
  font-style: italic;
  line-height: 1.5;
  color: var(--black);
  margin-bottom: 1.5rem;
}

.testimonial-attr {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1rem;
}

.attr-text strong {
  display: block;
  font-size: 14px;
  font-weight: 500;
}

.attr-text span {
  font-size: 13px;
  color: var(--gray-mid);
}

.linkedin-link {
  font-size: 12px;
  color: var(--gray-mid);
  border-bottom: 0.5px solid var(--gray-light);
  white-space: nowrap;
  transition: color 0.2s;
}

.linkedin-link:hover {
  color: var(--black);
}

/* CASE STUDIES */
.case-studies {
  padding: 7rem 0;
  background: var(--off-white);
}

.cases-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 1px;
  background: var(--gray-light);
  border: 0.5px solid var(--gray-light);
}

.case {
  background: var(--white);
  padding: 2.5rem;
}

.case-meta {
  display: flex;
  align-items: center;
  justify-content: space-between;
  margin-bottom: 1rem;
}

.industry {
  font-size: 11px;
  font-weight: 500;
  text-transform: uppercase;
  letter-spacing: 0.06em;
  color: var(--gray-mid);
}

.scenario-tag {
  font-size: 11px;
  font-weight: 500;
  color: var(--accent);
  text-transform: uppercase;
  letter-spacing: 0.04em;
}

.case h3 {
  font-family: var(--font-serif);
  font-size: 20px;
  font-weight: 400;
  line-height: 1.3;
  color: var(--black);
  margin-bottom: 1rem;
}

.case p {
  font-size: 14px;
  color: var(--gray-dark);
  line-height: 1.7;
  margin-bottom: 1.5rem;
}

.client {
  display: block;
  font-size: 12px;
  color: var(--gray-mid);
  font-style: italic;
}

/* ABOUT */
.about {
  padding: 7rem 0;
  background: var(--white);
}

.about-inner {
  display: grid;
  grid-template-columns: 1fr 2fr;
  gap: 4rem;
  align-items: start;
}

.photo-placeholder {
  aspect-ratio: 4/5;
  background: var(--gray-light);
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 13px;
  color: var(--gray-mid);
  border: 0.5px dashed var(--gray-mid);
}

.about-text h2 {
  font-family: var(--font-serif);
  font-size: 32px;
  font-weight: 400;
  margin-bottom: 0.25rem;
}

.about-title {
  font-size: 14px;
  color: var(--gray-mid);
  margin-bottom: 1.5rem !important;
}

.about-text p {
  font-size: 16px;
  color: var(--gray-dark);
  line-height: 1.7;
  margin-bottom: 1rem;
}

.about-creds {
  font-size: 13px !important;
  color: var(--gray-mid) !important;
  margin-bottom: 1.5rem !important;
}

/* FINAL CTA */
.cta-final {
  padding: 7rem 0;
  background: var(--black);
  text-align: center;
}

.cta-final h2 {
  font-family: var(--font-serif);
  font-size: clamp(28px, 4vw, 44px);
  font-weight: 400;
  color: var(--white);
  margin-bottom: 1rem;
  line-height: 1.2;
}

.cta-final p {
  font-size: 16px;
  color: var(--gray-mid);
  margin-bottom: 2rem;
}

.cta-final .btn-primary {
  background: var(--white);
  color: var(--black);
}

.cta-final .btn-primary:hover {
  background: var(--accent);
  color: var(--white);
}

/* FOOTER */
footer {
  padding: 2rem 0;
  border-top: 0.5px solid var(--gray-dark);
  background: var(--black);
}

.footer-inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  margin-bottom: 1rem;
  flex-wrap: wrap;
  gap: 1rem;
}

footer .wordmark {
  color: var(--white);
}

footer a {
  font-size: 13px;
  color: var(--gray-mid);
  transition: color 0.2s;
}

footer a:hover {
  color: var(--white);
}

.copyright {
  font-size: 12px;
  color: var(--gray-dark);
}

/* RESPONSIVE */
@media (max-width: 768px) {
  .scenarios {
    grid-template-columns: 1fr;
  }

  .scenario {
    border-right: none;
    border-bottom: 0.5px solid var(--gray-light);
  }

  .scenario:last-child {
    border-bottom: none;
  }

  .cases-grid {
    grid-template-columns: 1fr;
  }

  .about-inner {
    grid-template-columns: 1fr;
    gap: 2rem;
  }

  .photo-placeholder {
    aspect-ratio: 16/9;
  }

  .testimonial-attr {
    flex-direction: column;
    align-items: flex-start;
  }

  .industry-list {
    gap: 1.5rem;
  }

  .nav-links {
    gap: 1rem;
  }
}